Press Releases

During interactions with the press, Rithika Baruah, CMO of Excel Foods, outlined a clear and people-focused growth vision: “Yummy Noodles is not just made in Meghalaya, it’s made for the Northeast. Every flavor we launch is crafted through taste-testing with local youth. Even our workforce is drawn from local talent.” She emphasized the brand’s two-pronged approach to employment generation, stating that over 80 to 100 professionals, including an in-house marketing team of 30, freelancers, and agencies, are now working with Excel Foods, most of them from the region. Highlighting ecosystem building, she noted that events like this launch generate income and exposure for young creators, performers, designers, event managers, and vendors in the region itself, thereby fostering a positive entrepreneurial ecosystem. “We don’t want to hire people from outside the Northeast to work in Meghalaya. We want to create jobs here, build businesses here, and grow with our people,” she added